Non-Applicable (In-Class assignment)
The brief of the project included choosing a product of our choice and redesigning it for a new demographic. This included a brand identity and packaging or print designs.
For the project, we chose a product/service to rebrand for a new audience. My project focused on bakeries for young adults. Straying away from the original bakery archetype, Breadwinner markets bread and bakery goods to young adults using its bright colours, illustrative branding, and social involvement to attract customers.